This is the first article I do for 2020 and I wanted to answer one of the main questions that many have when starting a new authoritarian blog and more that we are starting the year, do it with the right foot.
When you’re looking to start a new blog, chances are you don’t know much about the niche market you chose.
How can you build an authority blog and establish it as an authority in the industry if YOU are NOT an authority or expert on the subject?
That is a question that many people who are starting to blog have, and it is a fair question.
My first blog was based on reviews of technology products, is still alive and is trendgeek.com in which I focus on writing on headphones.
It’s still making money for me (one or two monthly Amazon sales) is not much but still generating sales. However, it was a niche in which he was interested, but he knew nothing.
Today, although it is not an authority (at the time it was) in its niche contains a lot of value for the public who reads it.
It is due to the content that was on the site. The reason why people got involved with my site, and the reason why people linked to my site and shared my content was not because they knew me professionally. It was not because they saw Juan Luis Suarez as an experienced professional in his niche and instantly gave me credibility.
It was not because they knew “WHO” created the site. It was for him “THAN” There was on site. It was accurate and high quality content that was better than anything else available at that time.
It was useful, well organized and backed with a lot of research.
What is the difference between you and a real authority?
Suppose you want to create an authority blog about basketball tips. You love basketball, but you’re not very good at it. If someone asks you to analyze your shot or posture, you are more likely to repeat something you saw while watching Espn sports.
You could probably write content for years just based on what you know about your head. You … would need to do your own research on what are the best ways to improve your game.
But that doesn’t mean I can’t create a blog that becomes one of the biggest authorities in the sport.
The main difference is: you are not writing content from your own experience, that is, from your own head. You are gathering content after researching enough on the subject.
For my main blog that I run now, at the beginning, I didn’t know anything about the niche. Well, I knew basic things since it was something that interested me halfway … but I wasn’t informed enough to consider myself a qualified authority to write on the subject.
Today, the blog is the # 1 authority in your niche. I could talk for days about the niche now, because I have studied it extensively to make my site a useful site for others.
I did not write the contents of my head. I did the research.
The royal authorities hit their faces with their sites and put their names behind him. They get a lot of press, they get a lot of free links, and they get instant credibility because of WHO they are.
That is NOT what it means to build an authority blog.
Creating an authority blog requires creating something great that people find valuable.
You do NOT need to be an expert.
Don’t let that stop you from starting your own blogs.